Welcome to the Earth to Betty Shop
Here you’ll find the products we know, love, and trust in our salon every day. Everything we stock is vegan, cruelty-free, sustainably sourced, and low-tox — because great hair shouldn’t come at the planet’s expense.
Explore our curated collections of hair care and styling essentials that support healthy, happy hair and a healthier earth. Find your new favourites and feel good about what’s going on your hair (and down the drain). 💚
HINU
HINU, which means oil in Māori, is all about slowing down and showing your hair and scalp a little extra love. It’s a mindful, nourishing ritual that reminds us great hair starts with a healthy foundation.
Your scalp is skin too — and when it’s feeling dry, itchy, or tight, it’s simply asking for a drink. HINU brings everything back into balance, hydrating and soothing from root to tip. Think soft, calm, happy hair that just feels right.
The Curly Collection
No two curls are the same — and that’s exactly how we like it.
At Earth to Betty, we embrace natural texture and celebrate every individual curl pattern, wave, and coil.
The curly hair products we stock are the same ones we trust and use every day in the salon. Each formula has been tried, tested, and loved by our team of stylists to nurture healthy, defined, and happy curls — naturally.
The Blonde Collection
Blonde hair needs a little extra care — lightening can leave it thirsty for moisture and sometimes in need of a protein boost to stay strong. The right balance keeps your blonde soft, shiny, and healthy.
Our Blonde Collection is designed to protect your colour and keep it bright, with gentle, colour-safe products like the Evo Fabuloso Blonde routine to help tone and nourish. It’s all about maintaining that fresh, healthy blonde that feels as good as it looks.
The Hydration Collection
Dry hair? Not on our watch.
Say buh-bye to brittle strands and hello to hair that actually listens. Our hydrating heroes – like The Therapist, The Great Hydrator, and Head Mistress – are here to soak your strands in moisture, boost strength, and make knots and frizz a thing of the past.
These aren’t your average hair products. They’re full-blown attitude adjusters for dry, moody hair.
So go on – drench those thirsty ends, flip that fabulous mane, and let your hair live its best life.
The Damage Control Collection
Split ends? Breakage? Heat regrets? We’ve got you.
Your hair’s been through it – now it’s time to show it some serious love. Our Damage Control dream team – Ritual Salvation, Mane Tamer, Happy Campers, and Head Mistress – is here to repair, strengthen, and hydrate like they mean it.
Think of it as rehab… but for your hair.
Bring back the bounce, the shine, the hell yes – and keep it that way.
I'm Doing Fine
Flat hair? Can’t relate.
This one’s for the babes who are done playing it small. Lather up with the Gluttony duo — your first step to lightweight volume with zero fluff (except the good kind). Then call in Root Canal and Shape Vixen to lift, hold, and serve body like it’s your full-time job.
Big hair, don’t care.
You weren’t made for limp locks — you were made to take up space.
The Styling Collection
Because every great style needs the right support crew. Whether you’re chasing volume, texture, hold, shine, or smoothness — or protecting your locks from a little heat — we’ve got you covered.
Our styling range is sustainable, vegan, and salon-approved, made to help you create your look without compromise. These are the tools we trust every day — kind to your hair and kind to the planet.
OLAPLEX
OLAPLEX — Hair Magic, but Make It Science
We’re big fans of healthy, happy hair — and OLAPLEX is one of our go-tos for keeping your locks strong, shiny, and full of life.
Born from the minds of clever stylists and powered by some seriously cool science, OLAPLEX works from the inside out to rebuild and protect your hair’s bonds. Their special Bond Building Technology™ gets right down to the nitty-gritty (from cortex to cuticle!) to repair damage and boost your hair’s natural strength.
Think of it like a spa day for your strands — leaving your hair softer, shinier, and ready for all the good hair days to come.
Browse all of our products
Browse all our entire fabulous range of vegan, sustainable, and low-tox products here! Each item is thoughtfully crafted to not only elevate your hair but also care for our planet. Dive in and find your new favourites today!
